Edupreneurship In Arabic Language Education: A Case Study Of Innovation In The Naatiq International ʻarabiyyah Course, Pare, Kediri

Abstract

The integration of entrepreneurship values into the field of education has become a crucial strategy for addressing the challenges of managing educational institutions in the global era. This study aims to analyze the implementation of the edupreneurship concept in the organization of Arabic language courses at Naatiq International ʻArabiyyah, Pare–Kediri. This institution was selected as a case study because it represents an innovative model of entrepreneurship-based Arabic language education. The study employs a qualitative approach with a case study design, and data were collected through in-depth interviews, participant observation, and documentation. The findings indicate that edupreneurship principles are integrated into curriculum development, the application of communicative teaching methods, institutional management systems, and digital marketing strategies. The flagship programs offered are designed to develop learners’ linguistic competencies holistically. In addition, branding strategies and institutional partnerships reflect a professional and sustainable educational business orientation. These findings demonstrate that edupreneurship makes a significant contribution to strengthening the quality of non-formal Arabic language education.

Keywords: Edupreneurship, Arabic language education, Arabic language course, Learning innovation, Naatiq International ʻArabiyyah