Persuasive Communication Strategies in Islamic Guidance and Counseling Programs in the Community
-
DOI:
https://doi.org/10.37216/at-taujih;jurnalbimbingankonselingislam.v4i2.3109Keywords:
Persuasive Communication, Islamic Guidance and Counseling , Communication Strategy, SocietyAbstract
The increasingly complex mental health issues in society demand a support approach that is not only psychological but also spiritual. This research aims to study process And stages implementation strategy communication persuasive in the Islamic Guidance and Counseling program in the community. This study used a qualitative approach with a literature study method, through a review of various books, scientific journals, and relevant previous research. The results of the study indicate that the implementation of persuasive communication strategies in Islamic Guidance and Counseling (BKI) needs to be carried out systematically through several stages, namely audience analysis, determining persuasive objectives, implementing communication strategies using the AIDA (Attention, Interest, Desire, Action) model, and evaluation and feedback. These stages enable guidance messages to be delivered more effectively, accepted voluntarily, and encourage changes in attitudes and behavior. public in accordance with values Islam.
