Dakwah Lingkungan Di Era Krisis Iklim: Model Komunikasi Islam Untuk Perubahan Perilaku Pro-Lingkungan Di Kalangan Urban Muslim
DOI:
https://doi.org/10.37216/al-ittisholijournalofislamiccommunication.v3i2.3322Keywords:
Dakwah Lingkungan, Krisis Iklim, Komunikasi Islam, Perilaku Pro-Lingkungan, Muslim UrbanAbstract
Krisis iklim telah menjadi tantangan multidimensional yang tidak hanya menyangkut aspek fisik lingkungan, namun juga memiliki implikasi moral, sosial, dan spiritual yang mendalam. Di tengah urbanisasi yang pesat dan gaya hidup konsumtif masyarakat perkotaan, umat Islam menghadapi panggilan untuk mereinterpretasi ajaran keislaman dalam konteks pelestarian lingkungan. Penelitian ini bertujuan mengkonstruksi model komunikasi dakwah lingkungan yang efektif dalam mendorong perubahan perilaku pro-lingkungan di kalangan Muslim urban. Melalui metode kualitatif dengan pendekatan studi pustaka dan analisis konten terhadap praktik dakwah lingkungan yang telah berjalan, penelitian ini menemukan bahwa model komunikasi dakwah lingkungan yang efektif harus mengintegrasikan tiga dimensi: kognitif (pemahaman teologis), afektif (penanaman kesadaran spiritual), dan konatif (transformasi perilaku nyata). Model yang diusulkan dinamakan Eco-Dakwah Communication Model (EDCM) menekankan pada penggunaan bahasa yang relatable, pemanfaatan media digital, dan pembentukan komunitas aksi lingkungan berbasis masjid. Penelitian ini memberikan kontribusi teoretis pada pengembangan ilmu komunikasi dakwah kontemporer sekaligus memberikan rekomendasi praktis bagi para dai dan lembaga keislaman dalam menghadapi krisis multidimensional abad ke-21
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