M. Quraish Shihab's Humanist Da'wah Paradigm: Integration of Islamic Interpretation, Ethics, and Communication Management

Abstract

This study aims to analyze the paradigm of humanist da'wah of M. Quraish Shihab through the integration of interpretation, communication ethics, and Islamic da'wah management. The focus of the study is directed at Quraish Shihab's interpretive approach in Tafsir al-Mishbah, especially on da'wah verses that emphasize the principles of gentleness, dialogue, and wisdom such as QS. an-Nahl: 125 and QS. al-Hujurat: 11–12. This study uses a literature study method with content analysis techniques on Quraish Shihab's primary works and relevant scientific articles. The results of the study indicate that the paradigm of humanist da'wah offered by Quraish Shihab is based on three main foundations: first, contextual interpretation that combines the textual meaning of the Qur'an with social reality; second, Qur'anic communication ethics that emphasize politeness, respect for human dignity, and avoidance of symbolic violence; third, da'wah communication management that is adaptive to media developments and the character of modern audiences. The integration of these three aspects gives birth to a moderate, dialogical, and relevant model of da'wah for multicultural societies.