Pengaruh Kualitas Pelayanan Pengetahuan Konsumen dan Periklanan Program FAEDAH

(Fasilitas Serba Mudah) Tabungan BRI Syariah Terhadap Minat Menabung Nasabah

Abstract

This research intended toanalyze theinfluence of service quality, customer knowledgeand advertisingof BRI Syariah Yos Sudarso Yogyakarta programsFAEDAH(Fasilitas Serba Mudah) towards the customer intention to save their money. The form of this research is a causality reserach, which mean to seek an explanation in the form of cause and effect relation between some of developed concept or variable. This research also directed to represent the causa relation existence between the situation showed in the variable. Therefore, there is a indepenent variable and dependent variable which by that point could be concluded for some general conclusion.

The technique took for data seeking in this research is byquestionnaire(primary data), also non-probability sampling used in this research wasa sampling techniquethatdoes notgivethe probability/equalprobabilityforeachelementormember of the populationto be selectedintothe sample. In this research, purposive sampling also included. it means that the sample taken was intended for some purposes. Thus, the purpose of this reseach is by takingcustomers PT. BRI Syariah YosSudarsoYogyakarta who use programs FAEDAH(Fasilitas Serba Mudah)

The findingsof this studyindicatethatthe variablequality of service, customerknowledgeandadvertisingprograms FAEDAH (Fasilitas Serba Mudah) BRI Syari’ah simultaneously having a significant positive effect (significance <α =0.05)againstthe customer interestto save. AdjustedR2of 49.5% meansthat the customer variation interest to save can be explained by the varibable variety which are the quality of service, customerknowledgeand advertising. While the remaining50.5% are explained by thevariables which isexcluded in theequations modelused.